THE ART OF NEGOTIATION

In the 1998 film The Negotiator we see a skilled police negotiator played by Samuel L Jackson take hostages in order to clear his name after being framed. We see a number of failed attempts by the Police to negotiate with Jackson until he demands to only negotiate with another expert played by Kevin Spacey. Aside from being a fantastic film it showcases the effective cut and thrust of negotiation. One of Samuel L. Jackson’s classic lines is… “I know the rules of engagement……..”

At YAFTA we recognise the qualities that are necessary for effective negotiation and use our knowledge of body language, role play, language, emotional and physical awareness and confident presentation to deliver a course that is designed to equip your staff to understand, plan and prepare for effective negotiations. In business, negotiation is the most important skill that your workforce require if they are customer or supplier facing and representing your company.

Our two day course on negotiation is aimed at staff who are new to sales or in a position where they are required to negotiate with suppliers.

Tangible commercial benefit to effectively equip your salesforce to plan, deliver and manage negotiations on behalf of your business in order to deliver incremental profit and savings.

WHAT IS NEGOTIATION
Getting to the real meaning of what negotiation is and breaking myths or preconceptions surrounding it.

NEGOTIATION STYLES
Negotiation is not a one style fits all system. Here we understand the different types of negotiation options available depending on the business relationship and perceived power in place

STRATEGY & TACTICS
Being able to recognise, understand and effectively deal with the range of strategies buyers and suppliers will use in the negotiation arena.

LANGUAGE & BEHAVIOUR
The importance of being conscious of the positive and negative impact of language (verbal and non verbal) as well as behaviour in negotiation.

EFFECTIVE RESEARCH & PLANNING
Many negotiations fail due to poor research, a lack of understanding and planning. Here we work of the preparation required to deliver effective negotiations.

PAIRED NEGOTIATION EXERCISES
Putting theory into practice with 1-2-1 role play negotiation scenarios

GROUP NEGOTIATIONS EXERCISES
Expanding the role play into a group setting and understanding the importance of key roles within this scenario.

OBJECTIVE PLANNING POST WORKSHOP
Applying course principles to participants own business needs or role. What are they going to do differently and how are they going to apply this.

THE ART OF NEGOTIATION BROCHURES​

Please download our brochure for further information about our art of negotiation days

IN HOUSE

£ 2000 /per group
  • Up to 14 people
  • Locations: Nationwide
  • Tutor: Guy Slocombe
  • Course Length: 1 Day

ON LOCATION

£ 2500 /per group
  • Up to 14 people
  • Locations: Nationwide
  • Tutor: Guy Slocombe
  • Course Length: 1 Day
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