For the more experienced PR communicator, whether with a Parish magazine or an established business, we will show you how to address the media with confidence and clarity as you assume control of the agenda rather than acceding to their demands for the facts! We can also show you how to turn your press release into something that immediately engages with the reporter or press agent and gets them calling for further details rather than having it “filed” in the round basket by their desk!
Whatever your need to “face” the press, our Media Course is designed to be a fun and interactive day that will offer you an insight into how the media in all its forms, thinks and operates and also why you don’t need to be fearful of that journalist or news reporter when they come looking for a scoop!
This course is suitable for anybody who will be addressing the media, this may be as a member of a group or society or as a representative of a professional business or enterprise.
All of our courses offer the opportunity for individual presentation, discussion, appraisal and feedback in a supportive and encouraging environment.
WHAT IS THE MEDIA?
Understanding exactly who and what is the media
WHAT DO JOURNALISTS WANT?
Understanding the story from the journalist’s point of view; will it appeal to their readership, listeners or viewers? Am I the right person to speak?
WHAT DO I WANT FROM THE MEDIA?
What do I want to say? How can I make my story appealing to the press? How to obtain publicity without being in the news. Managing bad news
FACING THE CAMERA OR MICROPHONE
Camera Awareness- How to into a camera. How to speak into a microphone correctly. How to use the camera to visually enhance your message. Speaking clearly and authoritatively when the “mic is live” or the “camera is rolling”
Preparing what you are going to say. Knowing how to correctly answer the question. Using your time efficiently and to the best effect
PREPARING A PRESS RELEASE
Understanding what your story is. How to make your story interesting and appealing to the press. Keeping a news diary. Writing your press release
What happens to your story or article once it has been aired or published
GOING TO PRINT
End of day evaluation and discussion. Questions and answers and thoughts for the future